Scaling Customer Education at Fifth Third Bank Through Strategic Event Solutions

We've Been Studying Fifth Third Bank

Fifth Third Bank's $189.2 million annual diverse supplier spending commitment positions EventBuilder as both a strategic procurement partner and a technical solution provider. Your recent Comerica merger integration, which brings 500,000 new customers into Fifth Third Bank's ecosystem, creates an immediate need for scalable, compliant customer education programs that maintain Fifth Third Bank's brand standards while meeting strict regulatory requirements for financial communications.

Under Chief Marketing Officer Melissa Stevens' leadership, your marketing organization faces the complex challenge of educating this expanded customer base while Chief Information Officer Jude Schramm implements the buy-partner-build strategy for standard enterprise capabilities. EventBuilder's Microsoft Teams-native platform directly supports this strategy by enhancing your existing, secure Microsoft investment rather than introducing new governance overhead.

Director of Supplier Diversity Carla Cobb's mandate to identify qualified diverse suppliers capable of enterprise-scale banking compliance aligns perfectly with EventBuilder's WBENC certification, ISO 27001/27701 security posture, and Microsoft Preferred Supplier status – delivering both procurement validation and proven banking-sector capabilities.

Strategic Solutions for Fifth Third Bank Stakeholders

Carla Cobb, Director of Supplier Diversity

Challenge: Meeting Fifth Third Bank's $189.2M diverse supplier spending targets requires vendors capable of handling enterprise-scale banking compliance requirements. The Comerica integration adds urgency to identifying qualified diverse suppliers for customer education programs.

EventBuilder Solution: Our Registration & Compliance offering delivers WBENC-certified event services with ISO 27001/27701 compliance and Microsoft Preferred Supplier status, providing both procurement path and proven banking-scale capabilities.

Melissa Stevens, Executive VP & Chief Marketing Officer

Challenge: Leading marketing strategies during the 500,000 Comerica customer integration requires scalable, compliant customer education programs that maintain Fifth Third Bank's brand standards while meeting strict regulatory requirements for financial communications.

EventBuilder Solution: Our Strategy & Demand offering delivers goal-driven event planning with automated multilingual confirmations and custom CRM exports proven at 180,000-registrant scale.

Jude Schramm, Chief Information Officer

Challenge: Implementing buy-partner-build strategy for standard enterprise capabilities without introducing new security risks or requiring additional IT governance overhead. Existing Microsoft Teams investment must support large-scale customer education demands.

EventBuilder Solution: Our Teams-native platform extends your existing Microsoft investment with enterprise-grade security posture, eliminating new tenant adoption while adding advanced event capabilities through our Registration & Compliance offering.

Proven Results at Banking Scale

75,000+

Events delivered for Microsoft alone, demonstrating our capacity for enterprise-scale programs

25,000+

Employee town halls delivered for Advantage Solutions with zero compliance issues

180,000

Registrants reached in a single partner education program, proving scalability for customer integration challenges

ISO 27001/27701

Certified security posture exceeds banking requirements for data protection and privacy

"We have been using EventBuilder for our partner events and have great success with the platform. The EventBuilder team is very responsive with excellent customer service. We always get a thorough answer the first time."

— Mike Iem, Senior Program Manager, IoT Marketing and Partner Events, Microsoft

Deep Dive Resources

Microsoft Teams Enhancement for Financial Services

Learn how we transform Teams from collaboration tool to enterprise-grade event platform

Banking Compliance in Virtual Events

ISO 27001/27701 certification and regulatory requirements for financial institutions

Scaling Customer Education During Mergers

Best practices for managing large-scale customer integration through strategic events

Fifth Third Bank's 500,000 Comerica Customer Integration Creates Unprecedented Customer Education Opportunity